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Head of Strategy, Private Label

Salt Lake City, Utah

VUUDL Media Group provides full-service Amazon and Ecommerce seller scaling and private label solutions. From product research to full brand development, we research, build, operate, and scale private label brands and stores. Our in-house product development team can help launch brands and navigate the complexities of ecommerce through ads, supply chain management, and store management. We partner with sellers of all sizes, offering services to single-ASINs and multi-billion dollar international brands. 

The Role

Head of Strategy, Private Label

VUUDL Media Group is seeking a visionary and strategic leader to serve as the Head of Strategy for our Private Label division. As the Head of Strategy, you will be responsible for shaping the overall strategic direction of our private label business, identifying growth opportunities, and driving initiatives to enhance our competitive position in the market. This role requires a combination of strategic thinking, business acumen, and leadership skills.

Key Responsibilities:

Develop and communicate a comprehensive strategic vision and roadmap for the Private Label division, aligned with company objectives, market trends, and customer needs.

Lead strategic planning processes, including market analysis, competitive assessments, and SWOT analyses, to identify opportunities for growth and differentiation within the private label space.

Collaborate with cross-functional teams, including product development, marketing, sales, and operations, to translate strategic priorities into actionable plans and initiatives.

Drive market research and customer insights activities to understand consumer preferences, market dynamics, and emerging trends in private label products and services.

Develop business cases and investment proposals for new product launches, line extensions, and market expansion opportunities, conducting financial analysis, ROI calculations, and risk assessments.

Lead strategic partnerships and alliances with key suppliers, distributors, and retailers to enhance our private label offerings, expand distribution channels, and drive revenue growth.

Basic Qualifications

Head of Strategy, Private Label

    Bachelor's degree in Business Administration, Marketing, Strategy, or related field; advanced degree preferred.

    Minimum of 10+ years of experience in strategy, business development, or related roles, with a focus on consumer packaged goods (CPG) or retail industries.

    Strong leadership skills with experience managing teams and driving results in a fast-paced, dynamic environment.

    Proven track record of developing and executing successful strategic initiatives, driving growth, and achieving business objectives.

    Excellent analytical skills with the ability to analyze market trends, financial data, and competitive landscapes to inform strategic decision-making.

    Strong communication and presentation skills, with the ability to articulate complex ideas and concepts to diverse audiences.

    Travel requirements up to 25% of the time, including international trips (APAC)

Nice To Have

Head of Strategy, Private Label

    Experience working in private label or store brand management within the CPG or retail industry.

    Experience with mergers and acquisitions (M&A), corporate development, or strategic partnerships.
    Knowledge of consumer behavior, market research methodologies, and retail trends.

    Familiarity with product development processes, supply chain management, and manufacturing operations.

    Advanced proficiency in Microsoft Excel, PowerPoint, and other strategic planning tools.


Head of Strategy, Private Label

At VUUDL, we work hard. We all rely on each other to fulfill our company mission. We want to reward you for this commitment. At VUUDL, you will enjoy these benefits:
- Competitive Salary ($225,000 - $275,000) with profit sharing bonuses
- 100% company-paid health insurance premiums for you and your family
- Flexible Paid Time Off (FPTO)
- Company-paid vacation once a year (Yes, we pay you to take a vacation)
- Monthly Health & Wellness Stipend
- Weekly Lunch Stipend
- 100% coverage Dental & Vision Insurance
- Home office setup stipend
- Quarterly Company swag drops

Equal Opportunity Employer

VUUDL is an equal opportunity employer. Consistent with applicable law, all qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship, color, family or medical care leave, gender identity or expression, genetic information, immigration status, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran or military status, race, ethnicity, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable local laws, regulations and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application process, read more about requesting accommodations.

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