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Sr. Brand Marketing Manager

Remote, United States

VUUDL Media Group provides full-service Amazon and Ecommerce seller scaling and private label solutions. From product research to full brand development, we research, build, operate, and scale private label brands and stores. Our in-house product development team can help launch brands and navigate the complexities of ecommerce through ads, supply chain management, and store management. We partner with sellers of all sizes, offering services to single-ASINs and multi-billion dollar international brands. 

The Role

Sr. Brand Marketing Manager

VUUDL Media Group is seeking a strategic and creative Senior Brand Marketing Manager to lead our brand marketing efforts. As the Senior Brand Marketing Manager, you will be responsible for developing and executing brand strategies, driving brand awareness, and enhancing brand equity across multiple channels. This role requires a combination of strategic thinking, creativity, and leadership skills.

Key Responsibilities:

Develop and execute comprehensive brand marketing strategies and campaigns to drive brand awareness, engagement, and loyalty among target audiences.

Lead the development of brand positioning, messaging, and creative assets that effectively communicate our brand identity, values, and unique selling propositions.

Collaborate with cross-functional teams, including product development, content creation, sales, and customer support, to ensure alignment of brand initiatives with business objectives and priorities.

Manage brand marketing budgets, allocate resources effectively, and drive ROI through strategic investments and optimizations.

Conduct market research and consumer insights activities to understand audience preferences, market trends, and competitive landscape, informing brand strategies and initiatives.

Oversee the development and execution of integrated marketing campaigns across various channels, including digital, social media, email, events, and partnerships.

Monitor and analyze key performance metrics and KPIs for brand marketing initiatives, tracking progress against goals and objectives, and optimizing performance.

Basic Qualifications

Sr. Brand Marketing Manager

    Bachelor's degree in Marketing, Communications, Business Administration, or related field; advanced degree preferred.

    Minimum of 8+ years of experience in brand marketing or related roles, with a proven track record of success in developing and executing brand strategies and campaigns.

    Strong leadership skills with experience managing teams and driving results in a fast-paced, dynamic environment.

    Excellent communication and presentation skills, with the ability to articulate complex ideas and concepts to diverse audiences.

    Strong analytical skills with the ability to analyze data, identify trends, and make data-driven decisions.

Nice To Have

Sr. Brand Marketing Manager

    Experience working in the media, ecommerce, or technology industry.

    Experience with digital marketing, social media marketing, or content marketing.

    Certification in brand management or related disciplines.

    Familiarity with brand tracking tools, market research methodologies, and consumer insights techniques.

    Creative mindset with a passion for storytelling and visual communication.

Benefits

Sr. Brand Marketing Manager

At VUUDL, we work hard. We all rely on each other to fulfill our company mission. We want to reward you for this commitment. At VUUDL, you will enjoy these benefits:
- Competitive Salary ($175,000 - $215,000) with profit sharing bonuses
- 100% company-paid health insurance premiums for you and your family
- Flexible Paid Time Off (FPTO)
- Company-paid vacation once a year (Yes, we pay you to take a vacation)
- Monthly Health & Wellness Stipend
- Weekly Lunch Stipend
- 100% coverage Dental & Vision Insurance
- Home office setup stipend
- Quarterly Company swag drops

Equal Opportunity Employer

VUUDL is an equal opportunity employer. Consistent with applicable law, all qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship, color, family or medical care leave, gender identity or expression, genetic information, immigration status, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran or military status, race, ethnicity, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable local laws, regulations and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application process, read more about requesting accommodations.

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